{"title":"BFCM $30 \u0026 UNDER","description":null,"products":[{"product_id":"grow-with-you-footie-birch","title":"GROW WITH YOU FOOTIE | BIRCH","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv\u003eA thoughtfully-designed, organic footie pajama that is versatile, breathable, and SUPER soft. Features two-way zipper for easy diaper changes, a cute bum flap for a quick diaper check, and option for open toes when baby is mobile.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e70% viscose from bamboo\/30% organic cotton\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMachine wash on low or delicate. Dry on gentle\/low or line dry.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cem\u003ePLEASE NOTE:\u003c\/em\u003e\u003cspan\u003e NB\u003c\/span\u003e-6m only include integrated mitts with our signature high-contrast black-and-white pattern and 6m+ include the reinforced moto knees for the babe on the go!\u003c\/div\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"goumikids","offers":[{"title":"NB","offer_id":37685166964900,"sku":"9427","price":42.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":45955717791908,"sku":"9398","price":42.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":45955717824676,"sku":"9399","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/grow-with-you-footie-birch-beige-zipper-fold-over-cuffs.jpg?v=1791234117"},{"product_id":"24-hour-convertible-gown-high-prairie","title":"24 HOUR CONVERTIBLE GOWN | HIGH PRAIRIE — Bamboo Organic Cotton Blend","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe best organic sleeper with thoughtful features and super-soft fabric. Features our signature integrated mitts with a high-contrast black-and-white pattern to help protect against scratches plus a one-snap foot pocket to quickly change from gown to sleeper (perfect for those 2am diaper changes).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e 70% viscose from bamboo\/ 30% organic cotton\u003cbr\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/cold-warm-240x240_100x100.jpg?v=1649376647\" alt=\"Goumi fabric icon: stays cool in the heat and warm in the cold\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/soft-240x240_100x100.jpg?v=1649377191\" alt=\"Goumi fabric icon: luxuriously soft\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/breathable-240x240_100x100.jpg?v=1649377210\" alt=\"Goumi fabric icon: breathable\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003ecool in the heat \u0026amp;\u003cbr\u003ewarm in the cold\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003esoft\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003ebreathable\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMachine wash on low or delicate. Dry on gentle\/low or line dry.\u003c\/div\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"goumikids","offers":[{"title":"NB","offer_id":40666441515172,"sku":"7310","price":40.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":40666441547940,"sku":"7311","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":40666441580708,"sku":"7312","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/24-hour-convertible-gown-mauve-snaps-mitts-foot-pouch.png?v=1791234176"},{"product_id":"grow-with-you-footie-boulder","title":"GROW WITH YOU FOOTIE | BOULDER","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eA thoughtfully-designed, organic footie that is versatile, breathable, and SUPER soft. Features two-way zipper for easy diaper changes, a cute bum flap for a quick diaper check, and option for open toes when baby is mobile.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e70% viscose from bamboo\/30% organic cotton\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMachine wash on low or delicate. Dry on gentle\/low or line dry.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cem\u003ePLEASE NOTE:\u003c\/em\u003e\u003cspan\u003e NB\u003c\/span\u003e-6m only include integrated mitts with our signature high-contrast black-and-white pattern and 6m+ include the reinforced moto knees for the babe on the go!\u003c\/div\u003e","brand":"goumikids","offers":[{"title":"NB","offer_id":41336229789860,"sku":"9550","price":42.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":41336229822628,"sku":"9551","price":42.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":41336229855396,"sku":"9552","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/grow-with-you-footie-heather-gray-zipper-foldover-feet.png?v=1791234136"},{"product_id":"24-hour-convertible-gown-boulder","title":"24 HOUR CONVERTIBLE GOWN | BOULDER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe best organic sleeper with thoughtful features and super-soft fabric. Features our signature integrated mitts with a high-contrast black-and-white pattern to help protect against scratches plus a one-snap foot pocket to quickly change from gown to sleeper (perfect for those 2am diaper changes).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e 70% viscose from bamboo\/ 30% organic cotton\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"Goumi fabric swatch icon: cool in the heat and warm in the cold\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/cold-warm-240x240_100x100.jpg?v=1649376647\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"Goumi fabric swatch icon: soft against baby's skin\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/soft-240x240_100x100.jpg?v=1649377191\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"Goumi fabric swatch icon: breathable\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/breathable-240x240_100x100.jpg?v=1649377210\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003ecool in the heat \u0026amp;\u003cbr\u003ewarm in the cold\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003esoft\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center;\"\u003ebreathable\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMachine wash on low or delicate. Dry on gentle\/low or line dry.\u003c\/div\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e","brand":"goumikids","offers":[{"title":"NB","offer_id":41336284119204,"sku":"7373","price":40.0,"currency_code":"USD","in_stock":true},{"title":"0-3M","offer_id":41336284151972,"sku":"7374","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":41336284184740,"sku":"7375","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/24-hour-convertible-gown-charcoal-gray-knit-integrated-mitts.png?v=1791234168"},{"product_id":"adult-sherpa-zip-pullover-alabaster","title":"ADULT SHERPA ZIP PULLOVER | ALABASTER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExperience ultimate coziness and style with our plush sherpa pull-over sweater. Crafted with care and attention to detail, this sweater is designed to keep you warm and snug during chilly days. With a half-zip for easy on and off and a middle pocket for adventures, this pull-over will be your go-to cozy.\u003c\/span\u003e\u003c\/p\u003e","brand":"goumikids","offers":[{"title":"XS\/S","offer_id":44356584374436,"sku":"3016047SXS0S","price":24.0,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":44356584407204,"sku":"3016047S0M0L","price":24.0,"currency_code":"USD","in_stock":true},{"title":"XL\/XXL","offer_id":53851684503716,"sku":"3016047SX2XL","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/Alabaster_Sherpa_NEW2.png?v=1791584752"},{"product_id":"adult-sherpa-zip-pullover-spruce","title":"ADULT SHERPA ZIP PULLOVER | SPRUCE","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eExperience ultimate coziness and style with our plush sherpa pull-over sweater. Crafted with care and attention to detail, this sweater is designed to keep you warm and snug during chilly days. With a half-zip for easy on and off and a middle pocket for adventures, this pull-over will be your go-to cozy.\u003c\/span\u003e\u003c\/p\u003e","brand":"goumikids","offers":[{"title":"XS\/S","offer_id":44356591255716,"sku":"3016036SXS0S","price":24.0,"currency_code":"USD","in_stock":true},{"title":"M\/L","offer_id":44356591288484,"sku":"3016036S0M0L","price":24.0,"currency_code":"USD","in_stock":true},{"title":"XL\/XXL","offer_id":44356591321252,"sku":"3016036SX2XL","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/adult-sherpa-zip-pullover-dark-green-sherpa-half-zip-10.jpg?v=1791234347"},{"product_id":"womens-chunky-knit-sweater-bark","title":"WOMENS CHUNKY KNIT SWEATER | BARK","description":"\u003ch3\u003eProduct identity\u003c\/h3\u003e\n\u003cp\u003eThe WOMENS CHUNKY KNIT SWEATER in Bark is a women’s long-sleeve sweater made from 100% organic cotton knit. It has a solid brown color, a round crew neckline and a leather label.\u003c\/p\u003e\n\u003ch3\u003eMaterials and fit\u003c\/h3\u003e\n\u003cp\u003eThe sweater is made of 100% organic cotton chunky knit and has a leather label. Wear it oversized or size down for a more fitted look. \u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton chunky knit\u003c\/li\u003e\n\u003cli\u003eLeather label\u003c\/li\u003e\n\u003cli\u003eSolid brown Bark color\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eRound crew neckline\u003c\/li\u003e\n\u003cli\u003eMedium-to-long top length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare:\u003c\/h3\u003e\n\u003cp\u003eMachine Wash, Tumble Dry\u003c\/p\u003e\n\u003ch3\u003eIncluded:  \u003c\/h3\u003e\n\u003cp\u003e1 Sweater\u003c\/p\u003e","brand":"goumikids","offers":[{"title":"S\/M","offer_id":44366509572260,"sku":"3001033M0S0M","price":29.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":44366509605028,"sku":"3001033M0LXL","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/Bark_Chunky_5.png?v=1791590936"},{"product_id":"knit-hoodie-shadow","title":"KNIT HOODIE | SHADOW","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur 100% organic cotton chunky knit hoodie is the outer layer of your dreams. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eFabric: 100% organic cotton knit with a leather label\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eCare: Machine wash on low or delicate. Dry on gentle\/low or line dry.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"goumikids","offers":[{"title":"0-3M","offer_id":44366974025892,"sku":"1011041M0003","price":24.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":44366974058660,"sku":"1011041M0306","price":24.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":44366974091428,"sku":"1011041M0612","price":24.0,"currency_code":"USD","in_stock":false},{"title":"12-18M","offer_id":45955628368036,"sku":"1011041M1218","price":24.0,"currency_code":"USD","in_stock":true},{"title":"18-24M","offer_id":45955628400804,"sku":"1011041M1824","price":24.0,"currency_code":"USD","in_stock":true},{"title":"2-3T","offer_id":45955628433572,"sku":"1011041M2T3T","price":24.0,"currency_code":"USD","in_stock":false},{"title":"4-5T","offer_id":45955628466340,"sku":"1011041M4T5T","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/Knit_Hoodie_3.png?v=1791586169"},{"product_id":"knit-wearable-blanket-shadow","title":"KNIT WEARABLE BLANKET | SHADOW","description":"\u003cp\u003eThe perfect cozy essential for evening strolls, stargazing, or any outside activity. Our wearable blanket has two way zips, a slot for stroller restraints, and even has a hood to keep babe’s ears warm.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFabric: 100% organic cotton chunky knit\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e with a leather label\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTHIS IS A PREORDER ITEM— EXPECTED TO SHIP LATE OCTOBER 2026\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"goumikids","offers":[{"title":"NB","offer_id":44366982774948,"sku":"1013041M00NB","price":29.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":44366982807716,"sku":"1013041M000S","price":29.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44366982840484,"sku":"1013041M000M","price":29.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44366982873252,"sku":"1013041M000L","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1397\/4125\/files\/Shadow_Wearable_Blanket_3.png?v=1791586056"},{"product_id":"big-kid-chunky-knit-sweater-bark","title":"BIG KID CHUNKY KNIT SWEATER | BARK","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eMeet the chunky knit sweater. \u003c\/strong\u003eMade of 100% organic cotton knit. 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