we believe in the
power of small

eight years ago, when I gave birth to my 5-pound baby-girl. Iliana, I struggled to find clothes for her that were doing the job right. mitts that were supposed to help prevent scratches and socks intended for warmth were falling off. pajamas that they lived in all day long were riding up at the wrong time and made nighttime diaper changes even more ungodly at 2am.

frustrated with the cheap, ordinary and ill-fitting take-downs, I realized that beautiful, functional, and thoughtful products that were good for our planet were missing in the market and desperately needed. and because I'm from Portland and worked at NIKE,

I thought why not just create something that all new moms needed to support their littlest loves?

named after and inspired by the small and scarlet-colored, goumi berry and its unique ability to impact the ecosystem around it, the first collection was designed to be beautiful, functional, and sustainable and serve the smallest babies with intentionality. We've come a long way since that first collection and we're proud to have helped over a million moms feel strength when they return home from the hospital for the first time. We all can feel small and mighty, with the right support.

Our journey to help
both mom and baby
be mighty is just getting started.
Here are a few things we are proud of: