About Us

Our Story

Goumi is there for you throughout your motherhood journey. We’re mamas, sisters, friends, and neighbors — Sisters in motherhood. We’re rock holders, bum wipers, and nose pickers. We foster joy in the everyday moments that are often overlooked. We’re there for each other through highs and lows, keeping it real along the way. Like many moms, we’re friendly, humble, and authentic. We’re also creative, self-expressive and inventive. Together, we cultivate perfectly imperfect motherhood journeys for all.

goumi team

We Believe

Seen and heard moms make stronger communities.

Every baby deserves a chance.

The power of “and” is endless.

“Nothing much” can feel like everything.

In looking out for future generations.

Co-Founder and CEO

Lili Yeo